Apr 20, 2022
In I Heart Ancient
Everywhere we are currently USA Phone Number List seeing large shortages, prices are rising rapidly and the unemployment rate is extremely low. A situation that we have not seen since the 1970s. In the 1974 article Marketing during Periods USA Phone Number List of Shortage , Philip Kotler describes how companies reacted to the USA Phone Number List period of sudden shortages during the first oil crisis. What can you learn from companies that successfully implemented changes in the way they sell, advertise and innovate their product offerings at the time? The changed role of sales USA Phone Number List during scarcity Like marketers, salespeople are no less important in times of shortages. Salespeople just have to switch between different roles in the right way: selling, advising, providing USA Phone Number List service and collecting information. Intuitively, when there are shortages, USA Phone Number List sellers shift their attention to products that are available. That is exactly what car salesmen did during the oil crisis. When the small fuel-efficient cars sold out, they successfully started touting the benefits of big cars. With the rising fuel prices, they USA Phone Number List unintentionally got their customers in trouble. In addition, because of their approach, the signal did not get through to the car manufacturer to switch to economical models. It continued USA Phone Number List to produce large cars, which the target audience could no longer afford. Woman USA Phone Number List in empty supermarket in Russia. Help your customers In times of scarcity, customers need extra help. Sales must delve into the problems of the customers and propose suitable solutions and alternatives.