SASA Book Club: "How Pharaohs Became Media Stars: Ancient Egypt and Popular Culture" Edited by Abraham Fernández Pichel

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Join us as we interview Abraham Fernández Pichel about thier new book: "How Pharaohs Became Media Stars: Ancient Egypt and Popular Culture"

About the book: 

"New media and its enormous diffusion in the last decades of the 20th century and up to the present has greatly increased and diversified the reception of Egyptian themes and motifs and Egyptian influence in various cultural spheres. This book seeks to provide new evidence of this interdisciplinarity between Egyptology and popular culture.

The appearance of new media and its enormous diffusion in the last decades of the 20th century and up to the present has greatly increased and diversified the reception of Egyptian themes and motifs and Egyptian influence in various cultural spheres. So-called ‘popular’ or ‘pop’ culture (cinema, genre fiction, TV-series, comics, graffiti, computer and video games, rock and heavy music, radio serials, among others) often makes use of narratives and motifs drawn from the observation and study of ancient Egypt, updated and reinterpreted in various ways, and which is now the subject of study by scholars of Egyptology.

The present monograph seeks to provide new evidence of this interdisciplinarity between Egyptology and popular culture. It explores the conscious reinterpretation of the past in the work of contemporary authors, who shape an image of the Egyptian reality that in each case is determined by their own circumstances and contexts."

About the Editor: 

Abraham Fernández Pichel is a Postdoctoral researcher in Egyptology), and Faculty member at Centro de História, Faculdade de Letras, Universidade de Lisboa.

Visit Egyptocult on social media:

Egypopcult is the only project funded by a public institution focusing on popular culture and Egyptology. It is based at the University of Lisbon and has a multidisciplinary team. The fundamental objective of the project is the insertion of contemporary popular culture into academic studies of the reception of ancient Egypt. Among the main achievements of the project are a database, an international conference, a collective monograph, seminars, activities in secondary schools, the creation of a network of researchers and enthusiasts, interviews in the press, podcasts, and more!

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